Advertising is vitally important when it comes to promoting your business. There are so many competitors out there and it is crucial to make your name stand out in the crowd.
Research has shown that over the past few years, promotional products have become a more effective form of advertising than any other media. TV, radio and printed advertising campaigns engage your potential customers momentarily but then the old adage “out of sight, out of mind” comes into play.
Business cards are a good way to give potential customers your business details and contact information but let’s be honest, they don’t leave a lasting impression and about 90% of them end up in the bin, never to be seen again.
What if you were to give them something they could use? Not only would it provide more of an impact, it would be a constant reminder of your business.
Have a think about the types of customers you are trying to attract and give them a relevant product that they will use on a regular basis. This will keep your business name firmly in their mind and not only attract new customers but also encourage repeat orders.
If your company is mainly business or office related, pens and stationary are very effective promotional products because they are handy to have and can be used numerous times over
People love freebies, so giving existing, and future customers a little memento of your business or brand, generates goodwill and portrays a positive image that is priceless when it comes to reputation and the longevity of your business.
Businesses that need to target particular demographics, such as gender specific brands, can also benefit greatly from the use of promotional products.
Let’s say you have a business that targets women only. Have a think about what items you could offer them that they would keep and use.
Lip balm, hand sanitizer and nail files are popular items and because they are usually kept in a woman’s handbag, they are often pulled out and used amongst other people so your brand could be exposed to an even larger audience.
Promotional products are a great tool when used in group settings such as business conventions, charity events and even sporting events.
Display your brand on items that are going to be valuable and positively received by the consumer. Water bottles are a popular choice and are always appreciated by thirsty customers. Bags are another useful option and can be reused multiple times.
Not only is it important to choose relevant promotional products for your business, it’s also important to ensure that the products are of high quality. The last thing you want is the consumer forming a negative opinion on your brand because you have given them an inferior product. The higher the quality of the product the better it represents you and your business.
According to the Promotional Products Association International (PPAI):
- In cases where promotional products were used as a standalone advertising medium, brand interest increased by up to 69% and an overall good impression of the brand rose to 84%.
- When added to a mix of TV, radio and print media, promotional products increased the positivity of the brand by up to 44%.
Customers are the lifeline of any business and it is necessary to keep them happy, interested and aware of what we can offer them. Using promotional products can help your business stand out from the pack and is an extremely cost effective way to spread your message to the masses.
Can you afford not to use promotional products?
